+ Flyer & Brochure + Alexander Symonds + Print

Alexander Symonds are a surveying company in Adelaide. They came to Powwow Media looking for an appropriate Company Profile. This document was to be used to attract business by reflecting the company, their values and philosophy as well as instill a proud culture to their employees.

The theodolyte view was used as the graphic throughout the document. The red line being the thread you follow to read the story of Alexander Symonds. The logo die-cut on the cover gave the robust folder a classy statement. The stock and binding selection were designed to create a 'on-site' type folder similar to what would be used in the field. Use of typography and ink selection were all considered to give the Company Profile an identity whcih is strong and relevant.

A Flyer for use at a Career Expo was created with a similar concept to attract graduates to the company for a future career.